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A tour boat silhouetted against a Belize sunset

Rise Up Expedition

Client
Rise Up Expedition
Sector
Brand film & social content
Where
Belize

One shoot planned for several formats: a hero film and short vertical edits from the same days.

Film / On-boat, underwater and aerial filming / Vertical social content / Editing

Marketing & GrowthBrand StrategyProductionWebsites & SEOImmersive

A day on the water has to be felt, not described. The film needed to carry the light, the sea and the people on the boat, and then work again in a vertical frame for social.

Sunset on the horizon from the boat, from the Rise Up Expedition film
From the film: a sunset departure.
A swimmer holding a conch shell up in clear water
A hand trailing in golden water beside the boat
A stingray over the sand, from the Rise Up Expedition film
From the film: a stingray over the sand.
Aerial frame over turquoise water: a boat and swimmers, with the words “Belize is unreal” set over the picture
Belize is unreal · Vertical edit for social, 6 seconds.
Aerial frame of a river meeting the sea, with the words “this is your sign for” set over the picture
This is your sign · Vertical edit for social, 15 seconds.

Tide & Co.’s role

  • Brand film
  • On-boat, underwater and aerial filming
  • Vertical social content
  • Editing

Credits

Filming and editing
Tide & Co.
Client
Rise Up Expedition

Industry

Rise Up Expedition: one day on the water, from first light to the reef

The main Rise Up Expedition film — a day on the water in Belize, from a sunset departure to the reef — alongside the shorter vertical edits made from the same days for the feed.

We filmed on the boat, in the water and from the air — sunset on the horizon, hands in the sea, the first look through a snorkel mask, a stingray over the sand, the boat from directly above — and cut it as one continuous day. Vertical edits were then made for the feed.

Cut it as one continuous day. From a sunset departure to the reef, the film follows the order of the day so a viewer arrives where a guest would. Film from the boat, the water and the air. Hands in the sea, the first look through a snorkel mask, a stingray over the sand, the boat from above. Each angle shows a different part of the day. Make vertical edits from the same days. Short vertical cuts were made for the feed, so one shoot serves the main film and the channels people actually scroll.

Delivered: Main brand film; On-boat, underwater and aerial filming; Vertical short-form edits for social.

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